Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
While endorsing products is hardly new territory for NFL stars—remember that breakthrough Noxzema ad with Joe Namath and Charlie’s Angels star Farrah Fawcett that aired during the 1973 Super Bowl?—the league hasn’t offered any official coaching on how its players can be better marketers. Until now.
NFL chief marketing officer Tim Ellis is embarking on a first-time off-season program for athletes to enhance how they present themselves in digital, especially social media. “We’ll have skilled professionals come in to help players build their brands,” Ellis explains.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in