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Kaupp/Forté has changed its name to Forté Croston to reflect the partnership between agency founder and president Denise Forté and Bob Croston.
Croston, executive vice president/chief marketing strategist, joined in mid-1999 after a stint with McCann-Erickson, New York, taking the place of departed former partner and agency namesake Dave Kaupp. Forté is the 12-person agency’s majority owner.
The shop has pulled in new business as well, adding eGrad and College Publisher, sister companies of Boston-based Members Connect.
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