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The dreamiest vampires in literature and film are set to stalk another medium: virtual worlds.
Summit Entertainment, the studio behind the red-hot Twilight movie franchise, has inked a deal with Habbo, a Web-based virtual playground popular among tweens and teens in more than 30 countries, to cross-promote the upcoming The Twilight Saga: New Moon.
Starting in November, a few weeks prior to New Moon’s Nov. 20 premiere, Habbo will roll out a New Moon-themed virtual space within its 31 virtual worlds around the globe.
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