New Models, CEO Key Ford TV

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Ford Motor Co. plans to increase its spending on TV this fall to back several new model launches and extend the divisional efforts starring CEO Bill Ford Jr., said the automaker’s new North American marketing chief.

Kathleen Ligocki became vice president of North American marketing on May 1. Ford is in the first year of a five-year “revitalization plan” to address a battered image and slumping sales, and marketing is expected to play a major role.

“Part of what we need to do, besides get back to basics, is rebuild relationships,” she said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in