New Miller CEO Endorses Fallon

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Bowlin Vows ‘Clear Direction’ for Shops
CHICAGO–John Bowlin supported a return to the “All-Stars” campaign for Miller Lite during his first stint at the brewer in 1994. As the newly named president and CEO of Miller Brewing, he still does.
“What we have on the air is the right direction,” Bowlin said of Fallon McElligott’s current effort for Lite.

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