New Michigan HMO Selects 2 Finalists in Agency Search

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DETROIT-CareAmerica Michigan, a fledgling health maintenance organization based in Southfield, Mich., has chosen two finalists in a review of its $2 million account.
Contenders for the assignment are Mars Advertising, also in Southfield, and Edois Advertising of Birmingham, Mich., said Greg Williams, the healthcare provider’s vice president of sales and marketing.

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