New Lowe Unit Crosses Disciplines

Lowe has launched a turnkey consultancy in the U.S. that will dissect client business problems, propose marketing solutions and offer an array of resources to deliver them.

The new unit will cross disciplines, tapping the ser vices of Lowe and sister entities Initiative Media, DraftWorldwide, Zipatoni and other specialty shops within Interpublic Group [Adweek, Sept.

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