New Look For U.S. Olympic Committee

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With a nod toward brand-building, the U.S. Olympic Committee Thursday unveiled a new identity for the 2002 Olympic and Paralympic Teams that will compete next year in Salt Lake City.

For the first time, the organization has created a consistent look designed to appeal to the public. A series of marks will be carried on team uniforms, casual apparel and on merchandise and collateral materials, including USOC publications, its Web site and hospitality decor.

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