New Logo by Pentagram's Paula Scher Heralds Return of New York's Quad Cinema

A pair of institutions that dates back to the 1970s

When the Quad Cinema reopens in Greenwich Village April 14, there will be all kinds of things for patrons to enjoy: a wine bar; new sightlines; a screen dedicated to repertory fare; and a stark, modern logo designed by Paula Scher that makes use of a custom font.

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