New Line of Stella D’Oro

NEW YORK – In another bid for more control of the fat-free cookie and cracker category, Nabisco is introducing a line of Stella D’Oro fat-free products with more varieties and an advertising campaign expected next year. The line extension heralds the first major work done by Nabisco with Stella D’Oro products since it acquired the privately-held Bronx, N.Y.-based company in October 1992. Three products of the new fat-free line are now on shelves. In the first quarter of 1994 Nabisco is expected to put significant spending behind the Stella D’Oro brand.
Copyright Adweek L.P. (1993)