New Line to Reprise The Mutant Turtles -- Aberrant Reptiles, Backed by Huge Marketing Push, To Visit Feudal Japan

LOS ANGELES – New Line Cinema launches the third Teenage Mutant Ninja Turtles’ movie March 19 on 2,000 screens. It will be backed by more than $50 million in advertising, corporate tie-ins and licensing – with large chunks of support from Burger King and Playmates Toys.
‘We’re doing everything and probably more than we did in the first two pictures,’ said Mitch Goldman, president of distribution at New Line Cinema. ‘What this film has is a premise that’s a little bit different than the first two.