New Line Keys Victory

New Line Cinema found its mojo in plenty of time for The Hollywood Reporter’s 29th annual Key Art Awards.
New Line swept the competition, which honors the best motion picture marketing and advertising, winning five first-place awards for its Austin Powers: The Spy Who Shagged Me campaign. The event was held at the Beverly Hilton Hotel on June 16.
Awards were given in 19 categories, including posters, trailers and TV spots. The evening was hosted by humorist Martin Lewis. Presenters included Warner Bros.’ Joel Silver and Dawn Taubin, Walt Disney Co.’s Oren Aviv, DreamWorks’ Terry Press and MGM’s Seth Gavin.
The design team of Giaronomo Productions took home the audio/visual Best of Show for Warner Bros.’ The Matrix trailer. Destination Films’ outdoor promotion for Bats was awarded print Best of Show. In the Internet advertising category, Paramount Pictures won first prize with the campaign for South Park: Bigger, Longer & Uncut. Entries were judged based on the criteria of creativity, style, design and overall production.
Additionally, five longtime movie marketing professionals received the Pioneer Award for lifetime achievement: Fred Goldberg, Richard Kahn, Richard Lederer and, posthumously, Sam Kaiser and Jonas Rosenfield.
–Alexandra Sartor