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Another TV icon from the 1960s has turned pitchman, er, pitchdog. Lassie, the canine heroine, appears in a new TV spot for Smith’s Food & Drug Centers,
a regional chain of grocery stores based in Salt Lake City.
Created by Harris & Love, the spot pokes lighthearted fun at the classic TV series. As in the show, Lassie comes to the rescue of her human family in the Smith’s spot. Instead of saving Timmy from falling in a well, however, Lassie alerts mom to Smith’s Big Fresh Values grocery sale.
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