A New Kind of Branding Spin

Interested in buying 100,000 square feet of brand exposure right on the Vegas strip?

Las Vegas already has a pyramid, a sphinx, an Eiffel Tower and the gondola canals of Venice. And when developer Howard Bulloch is finished, the city will have another new toy: the largest Ferris wheel in the United States. Set to open late next year, the SkyVue will tower 500 feet above the strip across from the Mandalay Bay, whose roof it’ll top by 50 feet. A contraption that big will also have a huge amount of surface area—visible from anywhere in the Las Vegas Valley. Following this yet?

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