New Jersey Lottery Awards Creative Business to Ferrara & Company

Incumbent Brushfire retains media business

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The New Jersey Lottery has awarded its creative business to Ferrara & Company after a review. Cedar Knolls, N.J.-based Brushfire, which handled both creative and media for the Lottery for nearly a decade, defended the business and retained the media portion. 

The advertising budget is projected to exceed $20 million for the state's fiscal year, which began on July 1, according to Bill Murray, vp and general counsel for the Northstar New Jersey Lottery Group, the outside firm that the state hired to help manage the lottery. 

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