New Jersey Initiates Agency Search

NEW YORK The New Jersey Economic Development Authority has launched a search for an agency to create a $5 million campaign that would market the state as a premier location for businesses.

The authority is seeking proposals from shops with at least five years experience in creating integrated campaigns, and expects this campaign to include a mix of television, radio and print ads, as well as collateral materials like brochures, said Rose M. Smith, director of marketing and police for the authority.

“We want to market New Jersey as a home for businesses as well as all the support and resources that the state makes available to businesses,” Smith said. “We want to appeal to companies that are going to take advantage of our extensive transportation system—ports, highways, airports.”

The authority is particularly interested in attracting new companies in sectors that have already found a home in New Jersey, such as the biotech, life science, pharmaceutical and financial services sectors, she said.

There is no incumbent in the review, and while the authority has advertised its economic development programs, this would be the first broad-based effort to sell the state as a home for businesses, Smith said.

Request for proposal forms will be available starting at noon on Thursday, June 26 through 4:30 p.m. at the authority’s offices in Trenton, N.J. It may also be viewed and downloaded at www.njeda.com/mp. A pre-bid conference is scheduled for Tuesday, July 1 at 1 p.m. Completed proposal requests are due back by 3 p.m. on July 23.

The authority hopes to award a contract by September, Smith said.