After more than a year of grueling lockdowns and emotionally painful social distancing, Heineken wants to remind drinkers revving up for in-person house parties that caution still has its place—including how and where you leave your beer bottle.
An ad campaign created by Publicis Italy and Le Pub, called “Home Gatherings,” depicts a gathering, where people keep losing track of which long-neck belongs to them. And while a solution is found to help everyone enjoy their own beers in the end, the ad signs off with, “If you have drinks together, keep them apart.”
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