New History Channel Ads Remember Things Past

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Mixing contemporary settings with dramatic historical footage, Ground Zero’s first branding effort for the History Channel seeks to boost worldwide viewership as the network continues its international expansion.

Three spots, expected to break in the U.S. later this month, open with contemporary color footage: a woman and child playing in the surf at a beach; a man walking his dog in a verdant field; and a businessman absorbed in a cell-phone call on a street.

The mother and child are suddenly surrounded by ghostlike images of soldiers who were on the same beach during D-Day.

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