New Hallmark Tag Puts Spotlight on Relationships

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Hallmark abandons its 4-year-old “Cards work” tagline for a softer, more brand-oriented approach in a new $30 million campaign from Leo Burnett.

The work, which breaks today, in troduces the line, “They’ll never forget you remembered.” The goal is to highlight the importance of relationships to the target audience of women over 35, said Kylie Watson-Whee ler, the Kansas City, Mo.,

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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