New FCC Rules Change the Game for Local Media Shops

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“It’s pretty scary to think that one outlet could control almost all our avenues for reaching our target audience,” said a Memphis ad agency chief last week, an opinion held by many local-media buyers and planners in the wake of the FCC’s ruling allowing media cross-ownership and TV duopolies.

Steven Reid, president and CEO of Sutton Reid Advertising in Memphis, said he is particularly concerned about newspapers being allowed to own television and radio stations.

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