New Face at FCB Direct

Foote, Cone & Belding Direct has named a former management consultant as the new managing director for what has become the fastest-growing unit of the global agency network.
David Howe, who spent the last 12 years as a consultant and later a partner at Booz Allen Hamilton, reports to Tina Cohoe, president of FCB Direct New York and the division’s chief creative officer, worldwide. Howe replaces John Penberthy, who was elevated a year ago to president, international of FCB Direct.
Howe’s immediate task will be to help the company’s initiative to expand FCB Direct globally.