New E-Digs and Drink for Coke

NEW YORK-Coca-Cola will introduce diet Coke with lemon in the fall with a simultaneous advertising campaign launch and a new Web site, dietcoke.com. The Midwest will be the first North American market where the soft drink is available.

Wieden + Kennedy in Portland handles advertising for diet Coke, and sources said the shop will likely be assigned duties for the lemon-flavored version of the beverage. Wieden officials could not immediately be reached for comment. A Coke representative declined comment.