New DVR Data Hints At Viewer Habits

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Nielsen Media Research last week issued its first ratings reports that include data for shows recorded and viewed via digital video recorders. As expected, the differences between the “live” viewing and same-day DVR viewing were minimal, because Nielsen currently has just 60 DVR homes in its national 9,000-home panel. The ratings company hopes to have a representative sample of DVR homes by July.

Nielsen (which is owned by Adweek parent VNU) was beset with delays most of the week as it juggled measuring irregular holiday TV schedules, adding a network—Univision—to the national ratings reports and processing twice as much data...

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