New Drug to Get $100 Mil. Push Bates: Any Acquisition Value Left?

After its de-merger from Saatchi & Saatchi in 1997, Bates was seen as the more likely of the two ad networks to be acquired in short order. Its Asia Pacific operations made it an attractive prospect to many. By comparison, Saatchi had giant Procter & Gamble as its flagship client, a prickly marketer that would need to bless any union and be assured that it would be conflict-free.

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