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After sitting back for six months or so as rival Dish Network ran attack ads, DirecTV last week fired back with a new campaign featuring Jeopardy! host Alex Trebek that resurrects the game show To Tell the Truth.
The initial ad in the campaign, created by Deutsch, shows a representative from DirecTV facing off against a contestant from Dish and another generically tagged as “cable.” Trebek, who once hosted the show, asks which of the three offers the best value.
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