New Dewar's Brand Up for Grabs

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Bacardi USA is preparing brand extensions of its Dewar’s scotch and Bacardi rums, with product launches and advertising campaigns scheduled for September, sources said.
For creative duties on the new Dewar’s brand, the Miami-based client has narrowed its search to four undisclosed agencies. It could not be determined at press time if there is a review under way for the new rum brand, sources said.
The names for both products are to be announced in May.
The scotch was described as a “complementary product to Dewar’s White Label.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in