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After Bernstein-Rein was dropped from the $50 million Denny’s Restaurants review earlier this month, it appeared the winner would be one of three finalists.
But last week a late entry emerged. Dailey & Associates in West Hollywood, Calif., joined Doner in Southfield, Mich., Mullen in Winston-Salem, N.C., and Publicis in Mid America in Dallas as the review draws to a close.
Dailey is banking on both its restaurant experience and its long- standing ties to Margaret Jenkins, new chief marketing officer at Denny’s, to win the business, said agency president Brian Morris.
Jenkins, who spent four years as vp of...
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