New Denny's Marketing Chief Adds a Contender

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

After Bernstein-Rein was dropped from the $50 million Denny’s Restaurants review earlier this month, it appeared the winner would be one of three finalists.

But last week a late entry emerged. Dailey & Associates in West Hollywood, Calif., joined Doner in Southfield, Mich., Mullen in Winston-Salem, N.C., and Publicis in Mid America in Dallas as the review draws to a close.

Dailey is banking on both its restaurant experience and its long- standing ties to Margaret Jenkins, new chief marketing officer at Denny’s, to win the business, said agency president Brian Morris.

Jenkins, who spent four years as vp of...



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in