The New Client

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We’ve all heard industry pundits talk about how the face of business is changing. Some call it the “new economy.” Regardless of its name, make no mistake, it has produced a new kind of client. Today, the demand for speed, accuracy and instant gratification is paramount, posing challenges and opportunities for the advertising-agency partner.

For example, one area visibly affected is marketing staffs. Many new companies are staffed with fewer senior managers and even fewer marketing managers.

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