The New Client

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

We’ve all heard industry pundits talk about how the face of business is changing. Some call it the “new economy.” Regardless of its name, make no mistake, it has produced a new kind of client. Today, the demand for speed, accuracy and instant gratification is paramount, posing challenges and opportunities for the advertising-agency partner.

For example, one area visibly affected is marketing staffs.

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