New Clean Skincare Line Comes to Target in an Attempt to Reinvent the ‘Drugstore Brand’

Direct-to-consumer coming later this year

The entire Versed collection is under $20. Versed

Unlike the raft of direct-to-consumer brands that, well, you know, go direct to the consumer, Versed, a new skincare line from Clique Brands—the same company behind Who What Wear (both the site and fashion line)—took the opposite approach and instead debuted at 1,400 Target stores and on May 19.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.