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Cheil Worldwide, the Korea-based marketing company owned by Samsung Group, today named Brad Brinegar of McKinney as its first North American CEO in more than 18 months.
Brinegar is an industry veteran who spent more than two decades with Leo Burnett before joining McKinney in 2002. Ownership of the agency has shifted twice since then, with Brinegar leading both the 2008 buyback of McKinney from Havas and its 2012 acquisition by Cheil.
He is also the first to hold the North American CEO position at Cheil since former Wieden + Kennedy executive Buz Sawyer departed in December 2013.
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