New Capital One Exec Talking to Search Consultants

NEW YORK — Pat McMartin, who this week joined the Brand Planning department of Capital One, has been soliciting recommendations about search consultants and has already contacted some about handling a review, said sources. The client spent about $170 million account on measured media in 2001, sources said.

McMartin, director of brand strategy and advertising at the Falls Church, Va., client, declined to comment on whether she had reached out to consultants. “We have a good working relationship with D’Arcy,” she said. “And expect to have the same going forward with Publicis.”

McMartin recently left her position as vp of marketing for the body care division of Sara Lee in Douglassville, Pa. Earl Grey, a division of Grey Global Group in New York, handles that account.

Capital One has been with D’Arcy Masius Benton & Bowles since 1999. That agency, which was recently acquired by Publicis Groupe SA, is being dissolved by the end of this year. A week ago, a Capital One representative said the account would move with its entire D’Arcy account and creative teams to Publicis New York [Adweek, Oct. 21]. However, sources said the client has been talking to search consultants within the past two weeks.

D’Arcy’s work for Capital One is tagged, “What’s in your wallet?” and has featured Visigoths and monsters in its TV spots to illustrate the dangers of credit-card debt. The agency has just completed three spots that are being edited for the client, a source said. Three others are in pre-production.

A D’Arcy representative and Publicis could not be reached.