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SAN FRANCISCO The Cannes Lions International Advertising Festival is introducing a new trophy, the Titanium, at the 50th annual competition set to take place in June.
The new lion has been added to the competition at the suggestion of film and press and poster jury president Dan Wieden, chairman of independent shop Wieden + Kennedy, Portland, Ore. It will honor innovation “in any category or any combination of categories, that causes the industry to stop in its tracks and reconsider the way forward,” said festival organizers.
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