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Client: Big A Auto Parts, Houston
Agency: Hadeler Sullivan Ewing, Dallas
Creative Directors: Michael Ewing, Tom Marcantel
Copywriter: Charles Stephenson
Art Directors: Richard LeBlanc, Tom Marcantel
Producer: Dan Calhoun
While last year’s Big A Auto Parts campaign played extensively on football telecasts, the retailer is concentrating TV efforts solely on auto racing in the last half of 1997 with a series of 15- and 30-second spots. The commercials began airing this month with motor sports coverage on cable networks to promote “America’s Parts Pros.”





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