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Agency: TKO, Austin, Texas
Client: Austin Convention & Visitors Bureau
Creative Director/Copywriter: Raul Garza
Creative Director/Art Director: James Walker
Placing more emphasis on its music attractions and business travel destination features, the ACVB is backing a new 1997-98 print campaign that will be placed heavily in lifestyle and travel media. TKO recently had its contract with the bureau renewed, and builds from its inaugural work that pegged Austin as a historical center that also happens to be a regional cultural mecca.
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