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Client: Motel 6, Dallas
Agency: The Richards Group, Dallas
Creative Director/Art Director: Jim Baldwin
Copywriter: Mike Bales
Producer: Sheri Gallaway
With a $600 million renovation of its properties under way, Motel 6 could not be faulted for hitting the airwaves with a flashy campaign to brag a little. Flashy, however, does not describe the chain’s previous advertising nor the newest campaign, which includes the chain’s largest TV effort in the last decade. The campaign, which features longtime folksy spokesman Tom Bodett, consists of five 30-second TV spots and one 10-second execution, plus seven radio ads.
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