New Campaigns: Southwest

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.






Client: Motel 6, Dallas


Agency: The Richards Group, Dallas


Creative Director/Art Director: Jim Baldwin


Copywriter: Mike Bales


Producer: Sheri Gallaway





With a $600 million renovation of its properties under way, Motel 6 could not be faulted for hitting the airwaves with a flashy campaign to brag a little. Flashy, however, does not describe the chain’s previous advertising nor the newest campaign, which includes the chain’s largest TV effort in the last decade. The campaign, which features longtime folksy spokesman Tom Bodett, consists of five 30-second TV spots and one 10-second execution, plus seven radio ads.






















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in