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Client: Aluminum Association, Washington, D.C.
Agency: Adworks, Washington
Creative Director: Mark Greenspun
Art Directors: Shirley Fee Tibbetts, Kenny Sink
Copywriter: Brian Kelley
Director: Mark Story
Adworks recently launched a high-profile, humorous advertising campaign for the Aluminum Association. Four TV spots airing in more than 30 markets nationwide challenge consumers to purchase aluminum cans over other types of containers. In “Chill,” a buffoonish, talk-show type walks into a grocery store and starts taking soda cans out of the refrigerated case, all the while commenting on how cold the cans are-even though they were just placed there.
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