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Client: AutoNation USA, Fort Lauderdale, Fla.
Agency: del Rivero Messianu, Coral Gables, Fla.
Creative Director:Luis Messianu
Copywriters: Messianu, Rudy Leschhorn
Art Director: Monica Marulanda
Agency Producers: Michelle Headley, Betty del Valle
Account Service: Angela Battistini, Jacob Beniflah
Director: Joe Soliz
Applying universal ideas to the Hispanic market is del Rivero Messianu’s approach in its new campaign for AutoNation USA. The agency seeks to soothe its target audience’s disdain of the car buying experience via four 15-second TV commercials breaking this week on Univision and Telemundo.
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