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Client: Wrangler, Greensboro, N.C.
Agency: The Martin Agency, Richmond, Va.
Copywriter: Tom McElligott
Art Director: Brian Fandetti
Producer: John Noble
Two new spots mix fantasy and reality to court cowboys as well as casual jeans wearers. In “Seat Belt,” a cowboy boards a plane, eying an attractive woman passenger. As he secures his seat belt, he is suddenly on a bucking bronco in a rodeo, with the woman watching from the stands. In “Cattle Drive,” a man is walking through New York’s crowded streets, when he daydreams of being on a horse herding cattle.





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