NEW CAMPAIGNS : SOUTHEAST


Client: Wrangler, Greensboro, N.C.
Agency: The Martin Agency, Richmond, Va.
Copywriter: Tom McElligott
Art Director: Brian Fandetti
Producer: John Noble
Two new spots mix fantasy and reality to court cowboys as well as casual jeans wearers. In “Seat Belt,” a cowboy boards a plane, eying an attractive woman passenger. As he secures his seat belt, he is suddenly on a bucking bronco in a rodeo, with the woman watching from the stands. In “Cattle Drive,” a man is walking through New York’s crowded streets, when he daydreams of being on a horse herding cattle. Both spots present reality in black-and-white and dream sequences in color.-Jim Osterman

Client: Special Olympics International, Washington, D.C.
Agency: Kershner & Co., Alexandria, Va.
Creative Director/Art Director: Dave Martin
Copywriter: Gary Drake
Account Supervisor: Judy Caponigro
Agency Producer: Michael Taylor
Director: Bobby Sheehan, New York
Production Company: The George Kline Co., Dallas
Combatting the notion that Special Olympics is an exclusively suburban program, Kershner & Co. created a national public education campaign focusing on the organization’s work in urban areas, where there is a higher incidence of mental retardation. Entitled “Around Here,” the television spot opens on an urban street corner and moves through scenes of athletes engaged in various sports. “Around here, the hurdles are higher. And the weight is heavier. But there is potential,” says the voiceover. The commercial ends with Special Olympics’ theme, “Training for Life,” developed by Kershner & Co. three years ago. The spot was released this summer as 60-, 30-, 15- and 10-second PSAs. -Katy Eckmann