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Client: Sprint PCS, Boca Raton, Fla.
Agency: CreatAbility, Coral Gables, Fla.
Creative Director: Carmen Rodr’guez
Copywriter: Emmie V‡zquez
Art Director: Armando Garc’a
Account Service: Hope Bader, John Doscher
Director: Jaime Cap—
Production Company: Viva Films
In its first dedicated U.S. Hispanic marketing effort, Sprint PCS targeted South Florida last week with a Spanish-language TV, radio and print campaign.
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