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Client: Piggly Wiggly Carolina Co., Charleston, S.C. Agency: RawleMurdy Associates, Charleston Creative Director/Copywriter: Ann Tracey Account Service: Bruce Murdy Agency Producer: Kelly Martin Post Production: RKI, Washington, D.C. Original Music: Jack Turner, Atlanta





Grocery chain Piggly Wiggly Carolina Co. of Charleston, S.C., celebrates its 50th anniversary this year with an advertising campaign that draws upon the retailer’s family orientation. Rawle Murdy Associates, the client’s hometown agency of record for 12 years, created a 60-second television commercial that alternates slice-of-life vignettes with scenes of Piggly Wiggly customer service.










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