Client: Victorinox (Swiss Army brand sunglasses), Shelton, Conn.
Agency: Hill, Holliday, Connors, Cosmopulos, Boston
Creative Directors: Mike Sheehan, Dave Gardiner
Art Director: Tim Foley
Copywriter: Marty Donohue
A national print and outdoor advertising campaign for Swiss Army sunglasses positions the new high-end eyewear as the next essential piece of equipment from the makers of Swiss Army knives.