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Client: Victorinox (Swiss Army brand sunglasses), Shelton, Conn.





Agency: Hill, Holliday, Connors, Cosmopulos, Boston





Creative Directors: Mike Sheehan, Dave Gardiner





Art Director: Tim Foley





Copywriter: Marty Donohue





A national print and outdoor advertising campaign for Swiss Army sunglasses positions the new high-end eyewear as the next essential piece of equipment from the makers of Swiss Army knives.

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