New Campaigns: Midwest

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Client: Penn Racquet Sports, Phoenix
Agency: Veritas Advertising, St. Louis
Creative Director: Frank Oros
Copywriter: Frank Oros
Art Directors: Brad Henderson, Brian Lynch
Photographers: Nick Vedros, Steve Bonini
Print ads for Penn tennis balls, which focus on the brand’s purported toughness, depart from standard tennis equipment promotions.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in