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Client: Penn Racquet Sports, Phoenix
Agency: Veritas Advertising, St. Louis
Creative Director: Frank Oros
Copywriter: Frank Oros
Art Directors: Brad Henderson, Brian Lynch
Photographers: Nick Vedros, Steve Bonini
Print ads for Penn tennis balls, which focus on the brand’s purported toughness, depart from standard tennis equipment promotions.
One ad shows a ball that was placed intact on top of a car’s antenna, despite the vehicle’s have gone through a junk- yard crusher.
Another ad, which also employs the copy “Proven tough,” shows a dog in front of an energetic puppy in a room that is otherwise destroyed, presumably by the playful pooch.







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