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Client: Citizens Insurance, Howell, Mich.
Agency: Perich + Partners, Ann Arbor, Mich.
Creative Director: Ernie Perich
Art Director: John Pappas
Copywriter: Chuck Mahnken
Photographer: Craig Van Der Lende
Perich + Partners’ first campaign for Citizens Insurance is hardly the staid, conservative work one has come to expect in the category.

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