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Client: The Daily Herald, Arlington Heights, Ill.
Agency: Arian, Lowe & Travis, Chicago
Creative Director: Mike Fornwald
Art Director: Jennifer Pitt
Copywriter: Shannon Lavin
Illustrator: Mark Ulricksen
The suburbs? Yuck, right? That’s the common, snobby perception of urban denizens that Arian, Lowe & Travis adopts for a trade campaign for The Daily Herald, a growing daily newspaper serving suburban Chicago. Headline copy for one print ad in the series, targeting companies and their agencies, jokingly reminds them that the suburbs are the place “where all the malls are.”





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