New Campaigns: Midwest

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Client: Polaris Industries, Minneapolis
Agency: Carmichael Lynch, Minneapolis
Creative Directors: Jim Nelson, Kerry Casey
Art Director: Brian Kroening
Copywriter: Glen Wachowiak
Is winter too early to begin thinking about riding the waves in a personal watercraft? Polaris and Carmichael Lynch think not. In a series of print ads breaking in the first quarter of 1998, the companies promote different aspects of the personal watercraft’s engines in lighthearted ways.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in