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Client: Polaris Industries, Minneapolis
Agency: Carmichael Lynch, Minneapolis
Creative Directors: Jim Nelson, Kerry Casey
Art Director: Brian Kroening
Copywriter: Glen Wachowiak
Is winter too early to begin thinking about riding the waves in a personal watercraft? Polaris and Carmichael Lynch think not. In a series of print ads breaking in the first quarter of 1998, the companies promote different aspects of the personal watercraft’s engines in lighthearted ways.
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