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Client: The New York Times
Agency: Bozell Worldwide, New York
Creative Director: Jimmy Cohen
Art Director: Terry O’ Leary
Copywriter: Jill Danenberg
Producer: Rhoda Malanet
Bozell Worldwide breaks the second phase of its $20 million national campaign for The New York Times with the theme, “Expect the world.” Both TV and print ads tout the paper’s reorganization, which will include five daily sections. The new ads will also trumpet the arrival of color photographs in the newspaper.
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