New Campaigns: Eastern

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Client: DuPont, Wilmington, Del.
Agency: Young & Rubicam, New York
Creative Directors: Howard Benson, Peter Murphy
Art Director: Robert DuFour
Copywriter: Jennifer Lauren
Photographer: David Seidner
Young & Rubicam’s new print campaign for DuPont’s Lycra material, breaking in October, features black-and-white shots of nude women enhanced with color outlines that suggest clothing containing Lycra. “We’ve sort of given women a bit more control,” explained Robert DuFour, art director and associate creative director. “We don’t want to dictate to her.






AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in