New Campaigns

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Client: Simmons, Richardson, Texas
Agency: Knape, Dallas
Creative Directors: Les Kerr, Paul Brandenburger
Copywriter: Brandenburger
Art Directors: Kerr, Dan Birlew, Pat Jones
As the agency itself admits, sometimes a client’s message may sound too good to be believed. That was the problem facing Simmons in introducing a radically cheaper, radio-based monitoring service for underground fuel storage tanks at gas stations and truck stops.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in