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Client: Berryman Products, Arlington, Texas
Agency: Joiner Rowland Serio, Dallas
Creative Director: Robert Joiner
Copywriter: Wendy Cook
Art Director: Allen Weaver
Although he looks like he just drank the client’s product, a razor-toothed sicko is actually the No. 1 spokesman in a new print initiative for Berryman’s B-12 Chemtool gas treatment solution.

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